To maximize the use of the products for promotion, business companies develop campaigns of integral marketing which bring the marketing communications closer to achieving the strategic goals. However the impersonal methods of communication, which include advertising, catalogs, internet, expos, etc., have the unique role in the process of communication. The benefits, the solutions, the efficiency of the costs need an effective approach by everyone that can influence the buyers along with the technical complexity of the business products. The experience proves that even the best products can’t sell themselves on their own. The communication with the clients is of crucial importance for the success of the business and the marketing.
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